Kevin Cooper has led marketing teams across healthcare and life sciences for SaaS and revenue cycle management (RCM) providers, including IKS Health and UnitedHealth Group/Optum. His provider marketing expertise spans UT Southwestern Medical Center, Tenet Health, freestanding ERs, and multi-specialty physician groups. With a Doctor of Health Sciences and an MBA in Marketing, he has over 15 years of experience developing GTM strategies, launching products, and driving thought leadership for health systems, ACOs, agencies, and startups.

Specializing in AI-Driven RCM, clinical solutions, and value-based care, Kevin has successfully positioned innovative platforms for clinical trails, medical coding, and clinical documentation. His "outside-in" marketing approach uncovers growth opportunities, leveraging AI and automation to enhance customer engagement and reduce administrative burden. Passionate about digital transformation, he is dedicated to improving health outcomes and advancing scientific discovery.